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ABOUT ROCKS BRANDING

YOUR FUTURE BRANDING  EXPERT

TOPO
THE ONLY SOURCE OF KNOWLEDGE IS EXPERIENCE.

We place an emphasis on creativity and conceptual thinking, transforming the passion for what we do into commercial success for customers, whether large or small. Here at the Rocks Branding, every new project is seen as an opportunity to go beyond limits and for the purpose of building innovative and forward-looking brands.


The Design is a powerful tool for improvement in all aspects of the brand. We bring this conviction to every project we take on.

RESUME

Fernando Rocks - Creative Designer
WORK EXPERIENCE
Praetzel Logo
Imprint Logo
Ellera Logo

Art Director @Praetzel 
December 2007 - February 2016 > Porto Alegre, Brazil

• Managing and designing advertising campaigns for various clients in different segments, especially automotive, real estate and clothing.
• Creating brand identity projects for local, regional and national brands.
• Managing and designing web design projects.
• Creating original promotional materials, brochures, catalogs, newsletters, graphics, presentations, marketing emails and advertisements in various online and offline medias.

PRAETZEL.COM.BR

 

Freelance Graphic Designer @Imprint Marketing Group
October 2014 - Current > Richmond Hill, Canada

 

• Creating brand identity projects for local and regional brands.
• Consulting, improving and designing websites, including the company itself.
• Creating posters for documentaries produced in Canada.
• Designing mock-ups for presentation of the company's portfolio.

 

IMPRINTMG.COM

 

Freelance Graphic Designer @Ellera
March 2012 - Current > Porto Alegre, Brazil

• Creating brand identity projects for regional and national brands.
• Creating original promotional materials, brochures, catalogs, newsletters, graphics, presentations, marketing emails and advertisements in various online and offline medias.

 

ELLERA.COM.BR

EDUCATION
Education Icon

Specialization - Graphic Design @UNISINOS
May 2012 - December 2013

UNISINOS.BR

 

Bacharel - Advertising @UFRGS

March 2005 - December 2009

 

UFRGS.BR

CURSOS*
last  5 years
Courses Icon

Pricing for creative agencies @Brandster - Tulio FIlho

2020 (10 horas)

 

New Brand  @Share - Daniele Lazzarotto

2020 (16 horas)

 

Design Sprint  @Brandster - Carla de Bona

2019 (8 horas)

 

Planner  @Share - Daniele Lazzarotto

2019 (16 horas)

 

Strategic Visual Identity  @Brandster - Bruno Jankowisk

2019 (16 Horas)

 

How to create without drawing  @Brandster - Akira 

2018 (8 hours)

User Experience - Design e Estratégia @TargetTrust - Lucia Spier

2018 (20 hours)

Touché @Perestroika - Marcelo Quinan

2018 (16 hours)

Planning for social plataforms @Share - Dani Rodrigues

2017 (16 hours)

 

Branding Like a Pro @Brandster - Guilherme Sebastiany

2017 (16 hours)

 

Identitype @Rodrigo Saiani - Plau

2017 (8 hours)

 

Pra Ontem - Project Management @Francisco Zanetti

2017 (16 hours)

 

 

Basicão - Digital Marketing @Share - Leandro Lages

2016 (14 hours)

 

 

Kalligráphos - Humanista II: Itálicas (Chancery)  @Cláudio Gil

2016 (8 hours)

 

 

Kalligráphos - Gótico I: Fraktur Concept  @Cláudio Gil

2016 (8 hours)

 

 

Print.me  @Perestroika and Farm

2015 (16 hours) 

 

 

Tipogrids  @Blackletra by Daniel Sabino
2015 (14 hours) 

Master Key - Project Management  @Perestroika
2015 (16 hours) 

ISM - Illustration | Sketchbook | Moodboard  @Perestroika
2015 (16 hours) 

PARTNERS

IF YOU CAN'T STAY,

TAKE ME AWAY.

Partners
OUR PARTNERS ARE VERY IMPORTANT IN THE CONSTRUCTION OF A WORLD DRIVEN BY CREATIVITY AND DESIGN.

Each client becomes a part of my network that will help launching a brand new business or taking your existing company to new heights, we’re here to help turn your big dreams into a great idea and profitable reality.

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